5.10 Questionnaire for my target audience

Questionnaire for my target audience





This questionnaire is aimed at my target audience, to see what they like and dislike about my news programme.

The feedback that I received from my target audience was generally quiet positive, however there were some aspects of the news programme that they said could be improved. For one of the questions; "How does the news programme come across to you?" One person said that a split screen could be used in the interview between the anchor and the reporter so that it doesn't jump back and forth. they said that using the split screen technology will keep the audience more interested in the report. Two other people said that "East end local news" follows the same conventions as a professional news programme because the colours and the logo are consistent throughout the programme. Also having a particular time on the screen, a title bar and an opening sequence follows the conventions of many news programmes.

For the question: "If you were to change something about the programme to make it better what would it be?" ( Question 4)

The feedback that I received from my target audience was that probably the background of the news studio where the anchor is reporting the news from could change.

(Question 5)- "If you wanted to get updates from your local news programme would you be able to rely on "East end local news" to give you the right information that you wanted?"

All of my target audience gave a positive response by saying that they could rely on the programme because it shows and discusses a global issue on a very local scale.

(Question 6)- "What would encourage you to watch this news programme again?"

A member of my target audience said that a light hearted story at the end would encourage them to watch the news programme again, because it provides the target audience with light relief. Another person from the target audience responded by saying that the consistency of the news programme would encourage them to watch it again because it has a brand identity.

5.7 Record of Technical and Logistical Problems

Thursday 22/10/2009

I borrowed the camera and the tripod from school, so that I could film the rest of my scenes in the outside location that I chose, but when I put the cassette in the camera it gave me instructions to eject the cassette. Ejecting the cassette from the camera damaged the cassette tape, making me loose all the previous footage I had on the tape.

Friday 13/11/2009

While I was uploading the footage of the filming, the apple mac crashed and I lost all the editing i did. I had to cut the footage again because the work was unable to save.

5.8 Record of Technical and Logistical successes

Monday 19/10/2009

I finished filming the first few scenes of my news programme in the TV studio.


Tuesday/20/2009

I finished filming all the scenes for my news programme.

Friday 13/11/2009

I was able to upload the filming footage from the camera onto the apple mac so that I could begin my editing on final cut pro.

5.6 Target Audience focus group

Target Audience questionnaire

I created a questionnaire for my target audience focus group, this is the feedback that I received from them.

1. What three features must the news programme have?

- Most of the news programmes have a local news

-Local Traffic Reports

-General News

2. What ideas would be good to add to my current ideas for the News Programme?

- A community report section.

5.5 Storyboard of key frames & "East end local news" Script

Photographs taken in the studio room in Stoke Newington School


This is the TV studio room where the anchor will be presenting the news.



Photographs taken of the location in Walthamstow





My news programme's main headline will be about Global warming, I chose this location in Walthamstow as it is a good location to film because it complements the headline.








Storyboard


In the first scene it begins with an establishing shot of the news studio with the anchor about to say the final headline about global warming. The first scenes on this page is filmed in the TV studio.




In these scenes the reporter begins to report the final headline of the news programme, in Walthamstow.




In these scenes the camera goes back and forth from the studio to the outside location. An establishing shot of cars will be taken for the travel report.


The logo of the news prgramme will appear at the end as the music begins to play.





East End Local News Script.

This is the script for the news programme.

5.4 Time Management Strategies

Loan Form

The loan form gives me permission to hire the camera so that i can film in other outside locations.









Call Sheet

This call sheet is made for the actors of the programme, it shows the production schedule and shows phone number details so that if there are any problems the actors can contact the director.









Shooting Schedule

The shooting schedule shows what will take place on different days, during the filming and editing of the programme.






Actors Agreement Sheet

BBC News Website

BBC News Website Layout

Background colours: White and red background with an image of an atlas at the top of the screen. Red and white news bars

• On the website there is time and date information about when the page was last updated.
• A news bar with the latest information
• Hyperlink with live coverage
• News front page on the left hand side of the page showing showing the different information about issues worldwide
• Hyperlink to BBC news magazine where people can read more and give their own opinions
• Hyperlink to related BBC website including the sports, weather and also BBC radio
• BBC news feed about all the news issues e.g. politics
• Search engine for the public to search information
  
• Different images of today's news
• A list of all the products and services the BBC news have e.g. podcast's, e-mails, radio etc.
• A choice of different languages to choose from e.g. Spanish etc, so that people who do not read English are able to read information from the BBC News.
  

Conventions of News Text

BBC Local News

Titles

• For the conventions of the title sequence from the BBC news the use of the colours red and white are used to identify to the audience that it is a BBC news production.
• Image icons are used from different locations around London to make it obvious to the audience that the news is a local news and not a national news.
• The BBC news logo is at the left hand side of the screen while the title sequence is on this also shows this also shows the local news is broadcasted by the BBC.

Reporters and Anchors

• The accent of the anchors in the BBC is still spoken in a well spoken English accent.
• The reporters dress smart casual, however in the Local news the male reporters are seen wearing a shirt and tie with a jumper on top.
• The positioning of the anchors are slightly different because the green screen is positioned on the right hand side and the anchor is sitting to the side.

Mise-en-scene

• The props used in the local news studio; Desk, green screen.
• The background of the studio is quiet clear so the audience can see the news room where other news teams are working.
• Bright lights and colours are used.

Camera Work

• The camera is plain and still with no movement, this is so that the audience can concentrate on the news.

Sound

• The music during the title sequence is instrumental and orchestral.
• Beeping noise sounding like a count down to the news.

News Round - A younger audience

Titles

• The title sequence of news round is more appealing to children because of the colours and also the shapes that are used. During the title sequence there are a lot of blue and green and purple used in the background. As the title sequence is running bubble like circles appear in the background along side the different colours.

Reporters and anchors

• The reporters and anchors in News Round are casually dressed this appeals to the younger audience because it does not look as serious as the BBC news, however although the news is aimed for a younger audience, the younger audience can get the same sort of information like any other news.
• The anchors and reporters use more informal English to communicate with the younger audience such as; "Hi There".
• The age of the anchors and reporters are usually between late 20's to early 30's.

Mise-en-scene

• Blue,purple,green background with bubbles.
• Cutaway to the headlines.

Sound

• Up tempo music, drum beats, beeping noise

Camera work

• We notice the camera while the news reporters are talking, the camera moves in an unconventional angle.

Brand identity

• The logo of the NR spins around on the left hand side of the screen throughout the news programme.
• News Round is permanently on the left hand side of the screen throughout the news programme.
  

5.2 Synopsis of the complete programme

The news programme will consist of a headline about global warming. I am going to shoot the programme in east London near a park/forest/lake. After the headline has been reported, there will be a scene showing the travel journey's on the roads followed by a weather forecast. The title of the news programme will be called "The East End Local news", and the logo will be "ELN News", this will stand for the title " East End Local News" I chose this title because the news programme will be about information/events that are happening around the east end. The target audience will be 18 and over this is because the information will be in interest to all different ages. The time of the programme will be in the morning, this will mean that bright colours will be used for the title sequence to make it obvious to the audience that it is a morning news. The news programme will start towards the end because the headline that will be reported is not going to be a main headline, therefore a title sequence will not be needed, however orchestral/instrumental music will be played at the end of the news programme so that the audience know that it is the end of the news. The Lights will dim out as the anchor finishes saying the news.

5.3 Shot list for the programme

1. Title sequence

2. Establishing shot of the studio

3. Close up of the anchor's face

4. Medium close-up of the anchor beginning the news

5. Close-up of the anchor

6. First headline- Main Headline

7. Establishing shot of the location where the headline will be reported

8. Long shot of the reporter

9. Medium close-up of the news reporter talking about the event that is/has happened

10. Medium close-up of the anchor in the studio reporting back about the news

11. Back to the location with a long shot

12. Long shot of the studio and the anchor

13. Medium close-up of the anchor

14. Establishing shot of cars

15. Long shot of studio and anchor

16. Long shot of the weather forcast report

17. Long shot of studio and anchor

18. End of the news

5.1 Analysis of two model texts, from BBC & Channel 4 News

Deconstruction of the video content


BBC NEWS


Camerawork

-Establishing shot of the studio setting the scene and the anchor sitting down at the desk
-Medium close up of the anchor reporting the main headline.
-A cut from the studio room to an outside location where a reporter is there ready to present the news from the event.

Mise-en-scene

-Desk and a keyboard in the studio room, so that the anchor can switch locations for different news events.
-Screen- this is for the anchor to see the news reporter while he is reporting the event outside e.g. another country.
-Red and white background colour representing the BBC news.
-Red and white background for the title sequence, the lines in the title sequence make up the globe, this signifies that the news is reported from different parts of the world and not only England.
- Very bright lights in the studio, making everything in the background visible to the audience e.g. the glass window in the studio behind the anchor, the audience can see other workers working privately.


Editing

-Cuts are made from one location to another during different news reports, this gives the audience a view as to what is happening in that location rather than just hearing about it.



Titles

News bar (white background and black text) showing the names of people who are being interviewed



Deconstruction of the audio content


-Voice over of reporter speaking while clips are being shown.
- Voice of anchor reporting the news


Sound Effects

-Theme music, instrumental orchestra
-Beeping sound counting down the time until the news begins



Institution

Budget and finance

-Political coverage is based at the Millbank studios in 4 Millbank at Westminster with an annual budget of £350 million
-Principal means of funding the BBC is through television licence which costs £142.50 per household
-£3,368.8 million collected from households in licence fees per year
- Funds for the annual report:

-£719.6 million from the BBC Commercial Business £283.6 million from the government grants.
-42.8 million from other income, e.g. providing content to overseas broadcasters and concert ticket sales.



Time of news, channel

- The news produces 120 outputs daily




CHANNEL 4 NEWS


Camerawork

- Establishing shot, begins with the main headline of the day
- Long shot of the news anchor standing up reporting the first headline
-Establishing shot of the location where the information is about to be reported
-Medium close-up of the reporter


Mise-en-scene

Big screen where all the news is reported from
Desk

Background colour- blue and white, quiet dark colours, showing that it is an evening news because of the ark colours.


Deconstruction of the audio content


Relationship with images

- Image of a marker pen signifying that the information is about schools
- Title sequence of images from across the world, showing different news headlines.


Sound Effects

- Title sequence theme music sounds insturmental and orchestral


Institution

- Channel 4 News pays for itself, funding comes from programme sponsorships and on-air advertising
- The change in funding came from the Broadcasting Act in 1990
- Channel 4 received a grant payment from the government worth £14 million over a six year period.



Time of news, Channel anchors etc

-Jon Snow presents on air Monday to Friday at from 19:00 to 19:55
-Main presenters: Krishnan Guru-Murthy and Alex Thomson present the news when Jon Snow is absent
-Weekend news is presented by Samira Ahmed


5.1.4 Audience


5.1.4.1 Who is the target audience for this programme?

The programme is aimed at different ages from teenagers to elderly people who want to know what is happening around the world and in England.

Ancillary Texts

The News:

Last year our media class began to start a local news programme and also a radio script for a news programme. To start our news programme the class had to do research on different news programmes such as; "ITV News At Ten", "BBC News", and the "Channel Four News". While researching the different news programmes I found out that colour and images where very important in the news title sequence. Depending on the time that the news was being shown the presentation would be different, for example; in the morning news the colours of the title sequence would be bright to signify that it is a morning news.



The Radio:

For my radio script I worked on my own, I used a small tape recorder to record what I was going to say in my script. After recording the script on the tape recorder I had to transfer the recording onto the apple mac and put different sound effects using the software "Sound Track Pro". This software enabled me to input different sounds and music to make the soundtrack for my radio news add. Although I managed to upload my work on the apple mac and complete the work, I encountered quiet a few problems which made me loose the work, this happened because the apple mac I was using crashed and I was not able to save my work. The final production of my radio add was unsuccessful because of the inconvenience I had while editing my work.




The opening sequence (Flash)

For the news programme, I began to create a storyboard starting with the title and how it was going to be displayed. The name of my Local news was called "The East End Local News", I gave it this particular name because my news report was going to be based around specific areas around east end. When it came to getting pictures for the title sequence of the news programme I was not allowed to copy pictures of buses and buildings from the Internet simply because it was seen as copy right, so I had to go and take my own pictures of tower bridge and buses that I wanted in my news programme title sequence.